4 Tubs of Plum Semi-Permanent Directions Hair Colour from La Riche, Made in the UK, 100% Vegan and Cruelty Free

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Recommended as part of a balanced collection... giving hair a delicious red-purple look, Plum is a cool and warm colour, with its mix of blues and reds.

Ingredients
Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Violet 16, HC Blue No.15, Basic Red 51.

100% vegan friendly and cruelty-free

All Directions colours are inter-mixable to create a new shade